Every team member should understand the difference between a feature and a benefit. An easy way to remember the distinction is that “features tell and benefits sell.”
Let’s look at the definition:
- A distinction or noticeable quality
- Something offered as a special attraction
- Anything that is helpful or advantageous
- Something that contributes to or increases well being
If a car dealer advertises about a model having “run flat tires” – that’s a feature.
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By Nancy Friedman, Telephone Doctor
There are many, many ways to sabotage your business. And, chances are, your staff is doing some of these now on the phone and in person. And worse yet, you’ve probably even heard some of this yourself (ouch!). That’s the bad news
The good news is we’re able to bring to you the top five sabotage practices and then show you how to neutralize the effects.
By Nancy Friedman, The Telephone Doctor
Most business owners know that customers will walk – take their business elsewhere if they’re not treated as they’d like to be. But how does a business owner find out what the customer really likes or dislikes?
Well, as the Telephone Doctor, your customers have told us what they won’t tell you.
By Nancy Friedman, the Telephone Doctor
Every business has one thing in common. Phone calls. Inbound or outbound…service or sales. How these phones are answered and handled is critical.
New software and hardware is constantly coming into the marketplace…and yet, the one thing that remains constant is how these phone are answered, no matter WHO answers it.