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Latest "Outbound Telesales" Posts

Features vs Benefits

Every team member should understand the difference between a feature and a benefit. An easy way to remember the distinction is that “features tell and benefits sell.”

Let’s look at the definition:FeatureVSBenefit

Feature:

  1. A distinction or noticeable quality
  2. Something offered as a special attraction

 

Benefit:

  1. Anything that is helpful or advantageous
  2. Something that contributes to or increases well being

 

If a car dealer advertises about a model having “run flat tires” – that’s a feature. 

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Posted in Business Communication, Call Center Training, Client Services Training, Customer Service Tips, Outbound Telesales, Personnel Training, Phone Skills Training, Receptionist Training, Team Building, Telephone Doctor Blog

Customer Loyalty Training Package

This instant customer service, team building, conflict resolution, leadership and communication training library will make your organization a world-class service provider!

Get The Works! and equip your organization with the skills & strategies to increase customer loyalty, reduce client attrition, improve teamwork and manage more effectively. A turnkey employee development training library.  

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